“I Wear The Firesuit In This Family”
Few motorsport sponsors have history in the sport like Shell, so when Shell wanted to create a video that united fans and drivers alike, it was only natural that they bring in Joey Logano and Brittany Baca to create a parody of an iconic NASCAR one-liner. Hitting Redline and renowned motorsport agency Sport Dimensions teamed up to concept the piece, which was shot and edited by Hitting Redline, and resulted in more than 1.5M views across social media platforms as fans, drivers, and teams joined in the fun.
Concept and Ideation
Campaign and Distribution Support