Shell Instant Gold Rally

Client

Shell Oil Company

Abstract

For targeted promotion of the Instant Gold Fuel Rewards® program, Shell came to Hitting Redline with the request for a unique enthusiast-focused activation. Hitting Redline organized an influencer road trip in partnership with the BMW Car Club of America.  During the influencer’s caravan from San Diego, California to the BMW CCA Oktoberfest event in New Orleans, Louisiana, Hitting Redline created and captured a two-day activation, including covering the participant experience and producing social videos that the influencers and partners could promote through their channels.

Services

 

Community + Influencer
Sponsored Content Distribution
Influencer Engagement

Content
Concept and Ideation
Video Production
Photo Production
Copywriting
Print + Graphic Design

Events
Concept and Strategy
Logistics

Social
Campaign Planning and Execution

Content

Password: HRLfilms


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