MINI Launches The GP3 At The Thermal Club
Launching a halo car is a task Hitting Redline knows well. Whether for the M8, to the Rolls-Royce Wraith, the task of communicating an impressive product is critical. When MINI was launching the John Cooper Works GP3—a bespoke, high-performance, two-seat MINI Hardtop with carbon fiber and 3D-printed components—this meant heading to the desert of southern California and The Thermal Club. There, Hitting Redline assisted with the media launch of the car, providing not only product B-roll and experiential coverage, but also orchestrating bespoke ride-along capture for the media in attendance.
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