One Lap of America
Hitting Redline was recruited to strategize, create, and distribute an online activation to run the Tire Rack One Lap of America, a 3000-mile road trip and time attack driving competition, and launch the all-new Michelin Pilot Sport 4 S tire. Hitting Redline helped engage partners to support the activation, develop a distribution plan, and represent the brand on site during the event.
Community + Influencer
Sponsored Content Distribution
Concept and Ideation
Campaign Planning and Execution