Celebrate BMW Tour

Client

BMW Car Club of America

Abstract

The Celebrate BMW Tour Presented by Michelin was a mammoth four-week, cross-country journey documented by Hitting Redline and culminating at the Celebrate BMW events during Monterey Car Week 2016. Along the way, our team engaged the passion of BMW enthusiasts across the country and captured the adventure for the fans who ultimately met us in Monterey. Sponsors included Michelin, Shell, IHG®, Sony, and BimmerLife, and the drive was published through BMW Car Club of America channels.

SERVICES

Community + Influencer
Influencer Engagement
Sponsored Content Distribution
Brand Partnerships

Content
Concept and Ideation
Video Production

Social
Campaign Planning and Execution

Events
Concept and Strategy
Logistics 

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