The BMW X5 M Makes Its IMSA Safety Car Debut

Client

BMW of North America
BMW Motorsport

Abstract

Tasked with uniting the powerhouses of BMW Motorsport and BMW M, Hitting Redline worked around the clock to produce this project in under a week, featuring BMW Motorsport veteran and BMW Team RLL driver Connor de Phillippi as he wrings out the BMW X5 M Competition prior to its IMSA Safety Car debut at Virginia International Raceway (VIR). Produced in July 2020, adhering to all CDC COVID-19 guidelines, by Hitting Redline, with professional aerial capture by Andromeda Visuals.

Services

Content
Full Video Production

Social
Campaign Planning and Execution