BMW Motorsport at the Rolex 24 at Daytona

Client

BMW of North America

Abstract

For more than six years, Hitting Redline has worked alongside BMW Motorsport and BMW USA to capture the raw energy and perseverance of BMW’s entries into the Rolex 24 at Daytona. Working closely with the client’s international social media team, Hitting Redline provides full race and team capture, producing powerful imagery of the BMW M8 GTE’s performance from  its debut to its back-to-back wins, as well as real-time social videos during the race for use on @BMWUSA channels.

Services

Content
Video Production

Social
Campaign Planning and Execution