BMW Motorsport at the Rolex 24 at Daytona

Client

BMW of North America

Abstract

Hitting Redline was tasked with covering the 24 hours of Daytona for BMW Motorsport and BMW USA. Working closely with the client’s social media team, Hitting Redline provided full race and team capture, producing powerful imagery of the BMW M8 GTE’s debut performance, as well as real-time social videos during the race for use on @BMWUSA channels.

Services

Content
Video Production

Social
Campaign Planning and Execution