BMW Motorsport at the Rolex 24 at Daytona
BMW of North America
Hitting Redline was tasked with covering the 24 hours of Daytona for BMW Motorsport and BMW USA. Working closely with the client’s social media team, Hitting Redline provided full race and team capture, producing powerful imagery of the BMW M8 GTE’s debut performance, as well as real-time social videos during the race for use on @BMWUSA channels.
Campaign Planning and Execution
— BMW USA (@BMWUSA) January 28, 2018