Alex Zanardi Takes On The Rolex 24 At Daytona

Client

BMW Motorsport

Abstract

When world-renowned  racing driver Alex  Zanardi was selected by BMW Motorsport as one of the drivers  for the 2019 Rolex 24 at Daytona, it was only  natural that they also capture the story of not only preparing Zanardi himself for the legendary 24-hour race, but also the journey of preparing the BMW M8 GTE for use by both the double-amputee Paralympian and his teammates. The remarkable story was captured by Hitting Redline in January of 2019 as Zanardi took the M8 GTE through its paces at private tests, the Roar Before the 24, and, of course, the iconic Rolex 24 at Daytona.

Services

Content
Concept and Ideation
Video Production
Social Campaign Execution
Post Production