Mom’s M5 Commercial


BMW M Performance Parts


Hitting Redline was contracted by the client to help develop a cinematic, story-driven short film and social media series to launch the M Performance Parts line for the new F90 M5.  Hitting Redline worked with the client’s internal marketing team to develop the creative concept, and brought that concept to execution. Throughout the production, Hitting Redline kept a focus on the client’s request to incorporate enthusiasts through the use of heritage BMW models and by showing the excitement and power behind the new M5. The end product was packaged for a variety of uses, including social, cinema advertising and for the product’s launch at SEMA.


Concept and Ideation
Set Management
Crew Logistics
Camera Vehicle Capability
Post Production and Finishing
Set Still Photography
4K Delivery


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