BimmerLife

Client

BMW Car Club of America

Abstract

Hitting Redline was tasked by the BMW CCA to take an aging and outdated weekly newsletter and reinvigorate it as a multi-channel platform that both engaged the club’s current membership, and acted as a funnel to bring non-members into the club.

With this directive, Hitting Redline worked closely with the client to develop a new brand, BimmerLife. This new brand required a variety of branding and design work, as well as a digital implementation of a new website and newsletter functionality. Once the strategy was defined, Hitting Redline dove in and worked with the client’s existing relationships to bring new content, writers, and advertisers onto the platform.

Services

Brand
Strategy
Development

Digital + Web
Digital Strategy
Email Marketing
Usability and Analytics

Community + Influencer
Sponsored Content Distribution
Community Management
Influencer Engagement

Content
Concept and Ideation
Social-Focused Post Production
Copywriting

Content

 

Go to BimmerLife to see more.

/ Free Portfolio Plugin for WordPress by Silicon Themes.